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Google Shopping
Manage your Google Merchant Center product feed.
Connecting Google Shopping
Nventory connects to Google Shopping through your Google Merchant Center account, enabling you to manage your product feed directly from Nventory. You'll need a Merchant Center account with verified, claimed products.
From Integrations, click + Add on the Google Shopping card and enter:
| Field | Description |
|---|---|
| Merchant Center ID | Your Google Merchant Center ID |
| Feed URL | Product feed URL (or use Nventory's auto-generated feed) |
| Fulfillment Location | Select the Nventory stock location for this feed |
Click Save to connect, then configure sync settings and the product fields to include in the feed.
What Gets Synced
| Entity | Import | Export | Real-time |
|---|---|---|---|
| Products | No | Yes | Feed-based |
| Inventory | No | Yes | Feed-based |
| Orders | No | No | N/A |
| Customers | No | No | N/A |
Google Shopping is primarily an outbound (export) integration. Nventory generates a product feed that Google Merchant Center consumes. Orders from Google Shopping come through your connected e-commerce platform.
Bulk Operations
Use the Operations tab to manually trigger feed generation and sync.
Google Shopping-Specific Notes
- Nventory auto-generates a product feed in Google's required format.
- Products must meet Google's product data specification requirements.
- Feed updates are pushed on a schedule — configure the frequency in Sync Settings.
- Ensure your products have valid GTINs, MPNs, or brand information.
- Free listings and paid Shopping ads both use the same product feed.